Phase 1

Research And Strategy

In the research & strategy phase of our PPC journey, we delve deep into your business goals, target audience, and competitive landscape. We craft a data-driven plan to ensure your PPC campaigns hit the mark.

Discover Business Goals

Discover Business Goals

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Competitor Research

Competitor Research

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Target and Location research

Target and Location research

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Bid research

Bid research

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Keyword research

Keyword research

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Objectives and KPIs

Objectives and KPIs

Setting clear goals and key performance indicators to measure and optimise campaign performance.

Phase 2

Campaign

Where we create and launch PPC campaigns tailored to your objectives, meticulously setting up ad groups, keywords, and ads to maximize impact.

Account setup

Account setup

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Keyword and ad grouping

Keyword and ad grouping

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Budget and bid setupy

Budget and bid setupy

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Drafting ad copy

Drafting ad copy

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Landing page development

Landing page development

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Phase 3

Review

Acritical checkpoint in our PPC process. Where we regularly assess campaign performance, analyzing data and feedback to make informed decisions for ongoing success.

Analytics

Analytics

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Updating bids

Updating bids

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

A/B Testing - Ads and landing page

A/B Testing - Ads and landing page

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Reporting

Reporting

Transparent, actionable reports that guide decision-making and showcase campaign progress.

Phase 4

Optimisation

In this phase, we fine-tune campaigns, adjust bids, and optimise ad copy to continuously improve ROI and achieve your goals.

Account Optimisation

Account Optimisation

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Webpage optimisation

Webpage optimisation

Understanding and aligning with business goals is crucial for creating successful and impactful user experiences. Here are some common business goals that UX design aims to address.

Phase 5

Results

We shine a spotlight on the outcomes of your paid advertising efforts and the impact they've had on your digital presence. We demonstrate your results in a way that captures and tells the story of your PPC success, designed to go beyond just being a simple numbers report. With a focus on continuous improvement and a dedication to achieving your goals, your PPC efforts are there to drive your business forward and expand your online reach. This is always the goal and all analysis should look at how well this has been achieved.

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Our Work

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